Don Ressler has been a large part of a very popular new athletic clothing line called Fabletics, this company was started in 2013 and has been promoted by selling their line of clothing online and making it subscription based. Don Ressler also felt that by handling their brand in this way, they could better compete with other athletic wear companies, it also lets them sell their clothing line for 50% less than their competitors. Another advantage that Fabletics has is that one of Don Ressler and Adam Goldenberg’s co-founders and promoters is Kate Hudson, she is not only famous, but has a reputation for being very athletic and a very knowledgeable workout guru. She helped to promote the very bright, colorful, comfortable, and very popular line of athletic wear and has really gotten their name out in the world. Now referred to as athleisure, it has picked up in popularity, people are not only wearing the line of clothes to workout and play sports, but they wear it everyday to go anywhere they want to go. Wearing athletic clothes has become so popular, some companies allow their employees to wear their athletic wear to work, it also encourages the people at work together to work out together, go to exercise classes together, run or any other exercise activity they like.
Experts say that they expect the sale of athletic wear to rise in sales by 50% and should result in sales of over $100,000,000,000 (one hundred billion dollars) in the next four years. Part of the reason for the popularity is thought to be because wearing athletic wear reflects being athletic, even if you aren’t into sports or working out. Fabletics comes under the JustFab brand which is quite successful in the athletic sports clothing world, especially in the online genre. Fabletics is a subscription based online site within the JustFab brand and is predicted to make upwards of half a billion dollars in the next year and Fabletics is a large part of that success. Don Ressler is also a large part of why Fabletics and JustFab are doing so well, as co-founder, he is helping to promote the brand, do massive advertising and marketing. They continue to come up with new clothing to add to the line and keep it fun and exciting for everyone to be a part of. This is really admirable considering they aren’t even three years old yet.
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