It is important for businesses to have an excellent reputation online to be successful and enjoy the loyalty of its clients. Negative comments or information about the company online these days can lead to existing customers going to your competitors, and potential customers the following suit. As per the World Economic Forum, more than 25 percent of the company’s market value is directly linked to its market reputation; much of it comes from the online marketing these days.
Over 45 percent of the people are influenced by the negative reviews and comments they read about the company or its products and services online, which can lead to drastic fall in sales and revenue. Customers have a voice, and it is heard these days, and rightly so. However, an enterprise can take steps to protect itself from negative online reputation.
Online Monitoring Tools
The online monitoring tools for reputation management, such as “Me on the Web” and “Ice Rocket” can help you monitor what’s being said about you, your business, products, and services online. So, whenever people are mentioning yours or your company’s name online, you get an alert. It allows you to put forward your case or take corrective measures to satisfy the disgruntled customer.
One of the preferred ways to suppress negative information or comments about your business is to ensure that you rank on the top page of the search engine rankings. When you are sitting on the top of the SERPs, it is less likely that the negative comments or views of a fraction of the customers get any attention. You can do this through search engine and social media marketing campaign.
Social media platforms are highly useful in building an audience, engaging the target audience and creative a positive rapport and reputation with and among the target audience constructively. Make sure that you are active on your social media accounts and respond quickly while adding useful and targeted content regularly on your social media pages/interface.
Listen & Be Graceful
When you receive negative comments, take feedback seriously and implement it. Make sure that you respond to the customers who put a negative review and try to amend it and repair the broken trust. It is a useful chance you get to build your reputation.
Accept Your Mistake
Lastly, admit your mistakes when you commit an error. People do understand that you are a human being as well and so are your employees; silly human errors can be overshadowed by right intentions.