Ever since Evolution of Smooth, better known as EOS, took the lip balm industry by storm, they have been able to stay competitive through their large social media following and organic products. Their lip balms, which are packed in simple little round containers, contain vitamin E, antioxidants, and even some shea butter. This provides for a product that heals damaged lips while leaving a smooth scent behind.
Recently, EOS went further and created a lip balm which is a completely see-through version of the traditional EOS lip balm container. They also made a new model which is labeled “Crystal”, as it does not contain any wax in its formula. The flavors that the brand will be producing within this product line are Hibiscus Peach and Vanilla Orchid, see also well.ca for more details. To seal the deal, EOS also made sure to pack the latest edition of their lip balm with as many as five essential oils. Thus, EOS is able to accommodate to a larger market share because the new product will have a special appeal to Vegans who may not have given much thought to the company prior.
By utilizing an Instagram account as their marketing tool, the company was able to notify its two million followers and create buzz for the new line of lip balms that are highly anticipated. The price for the product will be $4.99 and it is launching in August of 2017, buy now! As done previously, the company will be selling the product online from their official website, as well as through some retailers that carry EOS like target.com.
Evolution of Smooth has been one of the few beauty supply companies that managed to survive high competition and come off on top. Currently, they are a trend-setter and their latest vegan-friendly product supports their objective of differentiating the market.
To find out more about the balm visit: http://www.usmagazine.com/stylish/news/eos-updated-its-classic-lip-balm-photos-w496434