The craft beer industry is a booming marketplace in Canada. With a country so rich in beer history, it is no surprise that they are establishing themselves in the craft beer scene with many interesting and dynamic flavors for beer lovers everywhere. One of the greatest innovators of craft brewing is Steamworks craft brewery headed by Eli Gershkovitch, a man who is just as complex as his companies unique brews. Follow Eli Gershkovitch on twitter.com.
A craft brewery differ from traditional mass market breweries by 3 defining characteristics. Craft breweries are smaller in annual production, they are owned and operated by independent small business entrepreneurs, and the most important feature is their traditional brewing style and innovative flavors. Craft beers are generally a continuous experimentation process to create individual mixes of flavors and textures to invoke curiosity and satisfaction from its tasters. Steamworks brewery in Vancouver Canada has created its own unique quality by using an almost lost traditional process of steam generated brewing. Eli Gershkovitch, a brewmaster among other things, leads the brewery to progress their creative style and put out beers that have gained much notice in the international beer community.
Gershkovitch is far from a typical CEO. He is a lawyer, has a pilots license, and is initiator of several Canadian beer businesses. His passion for creative beer combines perfectly with his natural business sense and ability to see a markets future in the present day. Eli Gershkovitch began Steamworks in 1995 when craft beer was not an industry but more of a hobby. He stayed the course and continued to innovate the brewing flavor and system while the rest of the world caught up. His companies beers are now being seen in international competitions, such as the U.S. Open Beer Championships, and his prospects are growing.
As craft beer becomes more popular with each coming year, in the next 2 years it is anticipated that 20 percent of sales will be from craft beers, Eli Gershkovitch maintains his unique style and sought after taste. Craft beer is an industry that thrives on originality and inspired risk taking and for an esteemed pilot like Gershkovitch, the sky is the limit. Read more about Eli Gershkovitch at Ottawa Citizen.